GDPR compliance requires publishers to obtain ‘consent’ from visitors in the EEA in order to display ads and generate revenue. The CMP (Consent Management Platform) determines if user consent, IP addresses, and cookies are passed to us and our partners. Please enable us as a certified vendor in your CMP; if we’re not enabled, then EU traffic WILL NOT be monetized.
We recommend Quantcast Choice CMP to publishers who are missing a valid CMP on their website, you can set this up in a matter of 10 minutes, it is very easy. Please see below our suggestion if needing to install a Consent Management Platform on your website.
- You can sign up for a free account for Quantcast Choice here, it is a hardcode implementation: https://www.quantcast.com/products/choice-consent-management-platform/
- If you are using WordPress, a plugin can be downloaded for Quantcast Choice here: https://wordpress.org/plugins/quantcast-choice/
To start generating revenue for the EU (& UK), simply make sure that "Underdog Media LLC" is enabled within the CMP settings for each domain.
Various CMPs have different categories and / or purposes, therefore, we recommend enabling all available in your specific CMP. At the very minimum, "Targeting" must be enabled. Performance may increase with more categories enabled. We are not considered a Legitimate Interest vendor, so actual user consent is required.
More information about GDPR and User Consent is located here.
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