Demand and Performance

Demand

Demand for new sites entering our network takes about 7-10 days for our demand partners to potentially approve and link their demand, and then optimization occurs over time. 

Performance is related to many factors, including:

• Time that a domain has been established
• Consistent traffic volume and pattern for which advertisers can optimize
• Traffic quality
• Original content
• User engagement
• Ad layout and density (premium partners prefer only 3 ads per page with a significant amount of content)
• Number of advertisers and demand partners that have the domain whitelisted
• Geo, Device, and Browser (International / iPhone / Safari [blocking 3rd party cookies] generally has low demand and performance)
• Ads.txt – some demand partners (Google DSP and AppNexus) do not accept traffic without Ads.txt implemented. Please implement at earliest convenience
• GDPR – If you have traffic in the European Economic Area (EEA), you need to have a CMP and fill out our GDPR compliance form in your publisher dashboard, in addition to confirming which of your Underdog Media tags has a CMP.  For information on how to do this, visit our GDPR article

Tips for increasing your rates are available here.