Flags

Flags

The flags in our system are for blocking the indicated categories of ads, but only pertain to direct advertisers/ads that are loaded directly in our system.  When a flag is checked, the category will be blocked.

Most of our demand is programmatic CPM demand, and our default ad settings both in our system and with partners are compliant with google.

Below are all categories that are blocked by default / always on our network:

Creative Attributes Blocked by Default

• Alcohol
• Audio (Auto)
• Belly/Skin/Teeth Whitening
• Downloads
• Expandable (Auto)
• Gambling
• Interstitial
• Provocative/Suggestive
• Surveys/Quizzes/IQ
• Tobacco
• Unbranded/Unlabeled/Generic
  

Creative Attributes Never Allowed

• Fake Dialog/Errors
• Firearms/Weapons
• Misleading/Deceptive/Fake
• Offensive/Explicit/Extreme
• Pop Under/Pop Over/New Tab
• Shaky/Flashing/Extreme Animation

Various demand platforms offer slightly varying categories/capabilities.  Let us know if there are additional categories that are important or necessary to be blocked and we’ll look into it.