Maximize Rate Potential for your Domain

Are you looking to increase your domain’s monetization potential?  Here are some areas to consider if  you are looking to increase the value of your site to buyers :

• Content Quality -  Advertisers are more likely to pay high rates for ad space on domains with valuable and targeted content.  To maximize revenue :
  • Remove : Content copied from other sources, content that will be viewed as a brand risk by advertisers (controversial, low quality, or risque content), and content that is unrelated to the subject matter or the user of the domain.
  • We Recommend : Publish numerous articles with extensive, unique, engaging, and relevant content - ideally on a daily basis.
    

• Ad Placement and Layout -  Advertisers are more likely to pay high rates for ad space on domains with a clean ad layout.  To maximize revenue :
  • Remove : Stacked ad units at the top of the page, above content, layered ad units, and egregious ad density (too many ads, that when combined, take up more than a third of the page). 
  • We Recommend : Ad units should occupy no more than a third of the real estate of the page. As the user scrolls, there should always be some content in view.  Test ad size and ad location on the page to see what ad units monetize well, and where.  
    

• Ad Quality - Advertisers are more likely to pay high rates for sites that already have high quality ads.   To maximize revenue :
  • Remove : Content ad blocks that contain unsightly ads, include revolting bodily images (teeth, belly-fat, skin tags, toenail fungus, etc).  These provide a negative user experience and well-known, high paying brands DO NOT want their products advertised next to these images. 
  • We Recommend : Ad units should contain tasteful, branded advertisements from well-known companies.
    

• Traffic - Advertisers are more likely to pay higher rates for domains with substantial organic and direct traffic.  If buying traffic, target reputable sources.  To maximize revenue :
  • Avoid : Low quality traffic sources.  Most likely, low quality sources are composed largely of bot traffic, which will be classified as invalid traffic and blocked, resulting in a bad investment AND damage to the reputation of your domain (which could include the irrevocable blocking by exchange partners).
  • We Recommend : Focus on attracting reputable, targeted and relevant traffic to your site. Additionally, advertisers value audiences that align with their products or services, increasing the potential for higher rates.
    

• Geolocation - Advertisers on our network are more likely to pay high rates for domains with high volumes of users in ENG countries.  To maximize revenue :
  • Avoid : Targeting users in countries that ENG advertisers do not pay well for.
  • We Recommend :  Attract users in English speaking countries (possibly through content or trafficking), appealing to advertisers who are more likely to pay well for that traffic.
    

• Responsive Design - Advertisers are more likely to pay higher rates for domains that have accessible and viewable content and ad units.  To maximize revenue :
  • Avoid : Static page design and ad units, as a good user experience across all devices is valuable to advertisers.
  • We Recommend : Optimize your website for all devices, providing a consistent user experience across desktop, tablet and mobile. Additionally, we recommend responsive ad units that adapt to the available space on the page. 
    

• User Engagement - Advertisers are more likely to pay high rates for domains with active and engaged users.  To maximize revenue :
  • Avoid : Ignoring user experience by loading up your site with excessive ad density.  Your website should first and foremost cater directly to your users.  Buyers do not value domains that primarily focus on cramming as many ads as possible onto the page, at the expense of promoting engaging content.
  • We Recommend : Monitor user engagement metrics such as bounce rate, time on site, and page views. An engaged audience is a valuable audience to advertisers.
    
    
• Page Load Speed - The lighter and faster your page, the more likely ads are to load, translating to more money for your site.  To maximize revenue :
  • Avoid : Heavy items that slow page load and don’t add value to user experience.  One example of this could be multiple video players within your content.  Sometimes less is more, and simplicity provides for a better user experience.
  • We Recommend : Optimize your website's load speed to enhance user experience, resulting in longer visits and a higher probability of ad impressions.