EDGE Sub IDs / Custom Variable Tracking

Sub IDs can be set-up to allow you to track custom variables within your campaign.  

For example, you can track the following unit map without requesting multiple tags by just using the Standard Name in this map as “YOUR_SUB_ID”:

Instructions for Implementing Header Bidding Sub IDs: 

To enable custom variable tracking, simply add “;subid=YOUR_SUB_ID” to your request/tag URL, similar to how UTM parameters are appended to a domain, and as shown in this *SAMPLE* tag:


<script data-cfasync="false" language="javascript" async src="//udmserve.net/udm/img.fetch?sid=UNDERDOG_SITE_ID;tid=1;ev=1;dt=6;subid=YOUR_SUB_ID"></script>

Using one of the examples from above, your code would look like this:

<script data-cfasync="false" language="javascript" async src="//udmserve.net/udm/img.fetch?sid=UNDERDOG_SITE_ID;tid=1;ev=1;dt=6;subid= ab-123"></script>

 

Reporting: You can view reports with your SubID values in the reporting tab of your publisher dashboard. Select Sub IDs under Parameters when adding a new report.  See our article on Custom Analytics for more information. 

Related Articles:
InPage Sub IDs / Custom Variable Tracking
Header Bidding Sub IDs / Custom Variable Tracking