Our code only detects UTM parameters when they are trafficked on the landing page with the UTM parameters in the URL.
There are 2 possible solutions:
- Run EDGE on the landing page
- Use our UTM tracking code on every page, including the landing page. Either method will ensure that revenue for all impressions will be associated to the right UTM values. The tracking code works for all products (EDGE, InPage, and Header Bidding). UTM Tracking code is below:
<!-- UNDERDOGMEDIA UTM Tracking Code Start -- Place in <head> -->
data-cfasync="false" language="javascript" async src="//bid.underdog.media/udm_tracker.js"></script>
<!-- UNDERDOGMEDIA UTM Tracking Code End -->
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